Announced at the Adobe Summit, Firefly for Enterprise lets every employee in an organisation generate images from a text-based description, which can be used for marketing, presentation, and social media promotion.
“This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs, ” he added.
Though commercially safe, Adobe trained Firefly on Adobe Stock images, in addition to openly licensed content, and content without copyright within the public domain. This training model makes it different from the other generative AI model, which could cause copyright issues as their training data is not disclosed by the organization.
Users can create or generate content with inspiration from high-quality images, video, design templates, audio assets, and fonts, plus more icons, backgrounds, and shapes.
Besides, the company launched Adobe Express for enterprise users. For seamless integration, users can also access Firefly from Express. However, there is no information about the release date for Firefly for Enterprise.
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