A year ago, having just bought Twitter, Elon Musk walked into its HQ carrying a sink. “Let that sink in” he quipped – then fired a large swathe of staff.
It was the first flavour of what has been a 12-month whirlwind of erratic change – not least the renaming of the company to X.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
It is difficult to precisely quantify how many people use X because the company doesn’t release those figures. But according to several analytics firms, X is not used as much as it was.
“Basically everything is down on a year-over-year basis,” said David Carr, from the web analytics firm SimilarWeb.
Ross Gerber, an investor in Twitter and vocal critic of the direction Mr Musk has taken, said the platform is “dying”.
“There’s reality and there’s fantasy. And the reality is, Twitter is dying and it needs to be saved,” he said.
A year ago, having just bought Twitter, Elon Musk walked into its HQ carrying a sink. “Let that sink in” he quipped – then fired a large swathe of staff.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
It was the first flavour of what has been a 12-month whirlwind of erratic change – not least the renaming of the company to X.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
In some ways, X has been remarkably resilient. Despite rivals old and new circling, it survives.
It is difficult to precisely quantify how many people use X because the company doesn’t release those figures. But according to several analytics firms, X is not used as much as it was.
“Basically everything is down on a year-over-year basis,” said David Carr, from the web analytics firm SimilarWeb.
Ross Gerber, an investor in Twitter and vocal critic of the direction Mr Musk has taken, said the platform is “dying”.
“There’s reality and there’s fantasy. And the reality is, Twitter is dying and it needs to be saved,” he said.
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