Iceland supermarket said the cuts would be reflected in its stores.
Last month, the Competition and Markets Authority (CMA) said formula prices had risen by a quarter over the past two years.
Last month, the Competition and Markets Authority (CMA) said formula prices had risen by a quarter over the past two years.
In a statement Danone said it recognised the challenges faced by parents due to inflation.
“During this difficult period, we have worked very hard to absorb the significant cost increases we have faced, make savings, and minimise any price increases,” the company said.
Richard Walker, executive chairman of Iceland Foods, said it was only right the supermarket reduced the price of the formula products further, given Danone had decided to lower its prices.
He said: “It’s important, however, that this doesn’t gloss over the actions which are still urgently needed to support families.
“While we support breastfeeding as the most beneficial way of feeding infants, the millions of families who rely on formula need more support for their choice or circumstances and simply reducing the price won’t solve the systemic issues we’ve drawn attention to.”
Last month, the Competition and Markets Authority (CMA) said formula prices had risen by a quarter over the past two years.
Iceland supermarket said the cuts would be reflected in its stores.
In a statement Danone said it recognised the challenges faced by parents due to inflation.
Last month, the Competition and Markets Authority (CMA) said formula prices had risen by a quarter over the past two years.
Last month, the Competition and Markets Authority (CMA) said formula prices had risen by a quarter over the past two years.
In a statement Danone said it recognised the challenges faced by parents due to inflation.
“During this difficult period, we have worked very hard to absorb the significant cost increases we have faced, make savings, and minimise any price increases,” the company said.
Richard Walker, executive chairman of Iceland Foods, said it was only right the supermarket reduced the price of the formula products further, given Danone had decided to lower its prices.
He said: “It’s important, however, that this doesn’t gloss over the actions which are still urgently needed to support families.
“While we support breastfeeding as the most beneficial way of feeding infants, the millions of families who rely on formula need more support for their choice or circumstances and simply reducing the price won’t solve the systemic issues we’ve drawn attention to.”
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