“I remember setting alarms for 4am on payday, anxiously waiting to gamble as soon as my salary hit my account. By 8am, I found myself seeking loans to survive the month.”
Danny Cheetham started visiting local bookies aged 18, gambling on the Fixed Odds Betting Terminals (FOBTs). It wasn’t long before he transitioned to online games. “The ease of access and the solitary nature of online gambling exacerbated my habits,” says Mr Cheetham, now 34.
The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.
The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.
Scotty McKeever dismisses such concerns. AI is at the core of the service offered by his firm EquinEdge.
EquinEdge uses AI to analyse data such as horse performance, track conditions, and jockey and trainer statistics. It crunches this to generate a metric, such as the probability that a particular horse will win. The hard work has been carried out by AI but gamblers must still decide how to interpret that metric – which is, as EquinEdge describes it, “the fun part.”
“AI has made it easier than ever before to offer consumers the kind of data and analysis that used to be the province of pros,” says Mr McKeever.
He does not think the application of AI will make any difference to problem gambling. “It’s a disease no different than any other addiction. Those who suffer from it aren’t going to be helped by making gambling more boring or challenging, nor will they be harmed by making gambling less boring or challenging.”
“I remember setting alarms for 4am on payday, anxiously waiting to gamble as soon as my salary hit my account. By 8am, I found myself seeking loans to survive the month.”
The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.
Danny Cheetham started visiting local bookies aged 18, gambling on the Fixed Odds Betting Terminals (FOBTs). It wasn’t long before he transitioned to online games. “The ease of access and the solitary nature of online gambling exacerbated my habits,” says Mr Cheetham, now 34.
Scotty McKeever dismisses such concerns. AI is at the core of the service offered by his firm EquinEdge.
The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.
The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.
Scotty McKeever dismisses such concerns. AI is at the core of the service offered by his firm EquinEdge.
EquinEdge uses AI to analyse data such as horse performance, track conditions, and jockey and trainer statistics. It crunches this to generate a metric, such as the probability that a particular horse will win. The hard work has been carried out by AI but gamblers must still decide how to interpret that metric – which is, as EquinEdge describes it, “the fun part.”
“AI has made it easier than ever before to offer consumers the kind of data and analysis that used to be the province of pros,” says Mr McKeever.
He does not think the application of AI will make any difference to problem gambling. “It’s a disease no different than any other addiction. Those who suffer from it aren’t going to be helped by making gambling more boring or challenging, nor will they be harmed by making gambling less boring or challenging.”
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