Long queues have formed outside the first branch of new McDonald’s concept brand CosMc’s – but will the new retro-themed, drinks-focused brand have staying power?
Fast-food companies are dreaming of more customers like 21-year-old Corinn McKenna.
“I’m here because of the intrigue, and I think the McDonald’s empire is something that’s pretty impressive,” she said. “I first heard about this launch on TikTok.”
“I’m here because of the intrigue, and I think the McDonald’s empire is something that’s pretty impressive,” she said. “I first heard about this launch on TikTok.”
Ms McKenna, who ordered a tart, mildly sweet blackberry mint green tea, was among the initial rush of customers at the first CosMc’s, a new brand launched by the burger giant with the hopes of cracking the market for specialty coffees and drinks.
CosMc’s yellow-and-purple design is meant to evoke nostalgia for the brand’s past and is named after a strange and obscure company mascot – a cheeseburger-obsessed orange alien with six arms that featured in McDonald’s advertising starting in the 1980s.
The menu is slightly more up to date. It includes breakfast sandwiches with slight uplifts – one comes with avocado and tomatillo along with egg and sausage – desserts such as filled donut-like pastries called McPops, and snacks including pretzel bites.
The real focus, however, is a long list of drinks that involve various permutations of caffeine, sugar and colours designed to pop on Instagram. They have names like Churro Frappe, S’Mores Cold Brew, Tumeric Spiced Latte and Tropical Spiceaide – a sweet lemonade with a slight kick and red fruits bobbing along the top.
Long queues have formed outside the first branch of new McDonald’s concept brand CosMc’s – but will the new retro-themed, drinks-focused brand have staying power?
“I’m here because of the intrigue, and I think the McDonald’s empire is something that’s pretty impressive,” she said. “I first heard about this launch on TikTok.”
Fast-food companies are dreaming of more customers like 21-year-old Corinn McKenna.
Ms McKenna, who ordered a tart, mildly sweet blackberry mint green tea, was among the initial rush of customers at the first CosMc’s, a new brand launched by the burger giant with the hopes of cracking the market for specialty coffees and drinks.
“I’m here because of the intrigue, and I think the McDonald’s empire is something that’s pretty impressive,” she said. “I first heard about this launch on TikTok.”
“I’m here because of the intrigue, and I think the McDonald’s empire is something that’s pretty impressive,” she said. “I first heard about this launch on TikTok.”
Ms McKenna, who ordered a tart, mildly sweet blackberry mint green tea, was among the initial rush of customers at the first CosMc’s, a new brand launched by the burger giant with the hopes of cracking the market for specialty coffees and drinks.
CosMc’s yellow-and-purple design is meant to evoke nostalgia for the brand’s past and is named after a strange and obscure company mascot – a cheeseburger-obsessed orange alien with six arms that featured in McDonald’s advertising starting in the 1980s.
The menu is slightly more up to date. It includes breakfast sandwiches with slight uplifts – one comes with avocado and tomatillo along with egg and sausage – desserts such as filled donut-like pastries called McPops, and snacks including pretzel bites.
The real focus, however, is a long list of drinks that involve various permutations of caffeine, sugar and colours designed to pop on Instagram. They have names like Churro Frappe, S’Mores Cold Brew, Tumeric Spiced Latte and Tropical Spiceaide – a sweet lemonade with a slight kick and red fruits bobbing along the top.
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