Supermarkets’ loyalty schemes are not the bargains they appear to be, according to a leading consumer rights group.
Which? says Sainsburys and Tesco are inflating the regular price advertised for a product so that the promotional prices offered to loyalty scheme members look like a better deal than they really are.
The supermarkets reject those claims.
The supermarkets reject those claims.
Which? said it had tracked pricing history in stores for six months to see whether the regular price advertised was really the standard price the items were sold at over a reasonable period.
It found that around a third (29%) of the member-only promotions were at their so-called regular price for less than half of the six-month period.
Both Sainsbury’s and Tesco said Which? had failed to take inflation into account when analysing prices, and stressed that they adhered to Trading Standards rules on promotions.
Inflation has been at its highest for decades in recent months, with food prices hitting record levels.
The findings are part of the watchdog’s investigation into the increasingly widespread use of loyalty card schemes across supermarkets, which only allow access to the lower tier of pricing to customers who are signed up to the schemes.
Supermarkets’ loyalty schemes are not the bargains they appear to be, according to a leading consumer rights group.
The supermarkets reject those claims.
Which? says Sainsburys and Tesco are inflating the regular price advertised for a product so that the promotional prices offered to loyalty scheme members look like a better deal than they really are.
Which? said it had tracked pricing history in stores for six months to see whether the regular price advertised was really the standard price the items were sold at over a reasonable period.
The supermarkets reject those claims.
The supermarkets reject those claims.
Which? said it had tracked pricing history in stores for six months to see whether the regular price advertised was really the standard price the items were sold at over a reasonable period.
It found that around a third (29%) of the member-only promotions were at their so-called regular price for less than half of the six-month period.
Both Sainsbury’s and Tesco said Which? had failed to take inflation into account when analysing prices, and stressed that they adhered to Trading Standards rules on promotions.
Inflation has been at its highest for decades in recent months, with food prices hitting record levels.
The findings are part of the watchdog’s investigation into the increasingly widespread use of loyalty card schemes across supermarkets, which only allow access to the lower tier of pricing to customers who are signed up to the schemes.
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