He may have just missed out on the top prize, but Luke Littler has made life-changing amounts of money most 16 year olds can only dream of, bursting on to the biggest stage in darts at the PDC World Darts Championship.
Eliminating some of the biggest names in the sport in the past few weeks before being pipped in the final by his namesake Luke “Cool Hand” Humphries, Luke “The Nuke” has managed to pocket £200,000, dwarfing the £2,500 in career earnings with the PDC prior to this tournament.
But experts suggest the teenager has positioned himself to earn much more in the coming years through sponsorship deals and endorsements.
But experts suggest the teenager has positioned himself to earn much more in the coming years through sponsorship deals and endorsements.
“It’s hard to put figures on it exactly, but he has certainly put himself in pole position,” he said.
Mr Currie told the BBC that Littler’s social media following was a “key thing in the modern age” in securing big sponsorship deals with brands wanting to advertise their products through his accounts.
As well as taking the boisterous Ally Pally crowd in his stride, Littler has become a sensation on social media, amassing more than 679,000 followers on Instagram alone. He has also been pictured by Premier League footballers including England internationals Declan Rice and James Maddison.
“There will be huge deals to be had within the sport of darts, by that I mean darts deals and board deals,” Mr Currie added.
“It’s more limited within darts but it is still a key thing for him to be at the top and the most recognised player in darts, which he will probably become.”
He may have just missed out on the top prize, but Luke Littler has made life-changing amounts of money most 16 year olds can only dream of, bursting on to the biggest stage in darts at the PDC World Darts Championship.
But experts suggest the teenager has positioned himself to earn much more in the coming years through sponsorship deals and endorsements.
Eliminating some of the biggest names in the sport in the past few weeks before being pipped in the final by his namesake Luke “Cool Hand” Humphries, Luke “The Nuke” has managed to pocket £200,000, dwarfing the £2,500 in career earnings with the PDC prior to this tournament.
“It’s hard to put figures on it exactly, but he has certainly put himself in pole position,” he said.
But experts suggest the teenager has positioned himself to earn much more in the coming years through sponsorship deals and endorsements.
But experts suggest the teenager has positioned himself to earn much more in the coming years through sponsorship deals and endorsements.
“It’s hard to put figures on it exactly, but he has certainly put himself in pole position,” he said.
Mr Currie told the BBC that Littler’s social media following was a “key thing in the modern age” in securing big sponsorship deals with brands wanting to advertise their products through his accounts.
As well as taking the boisterous Ally Pally crowd in his stride, Littler has become a sensation on social media, amassing more than 679,000 followers on Instagram alone. He has also been pictured by Premier League footballers including England internationals Declan Rice and James Maddison.
“There will be huge deals to be had within the sport of darts, by that I mean darts deals and board deals,” Mr Currie added.
“It’s more limited within darts but it is still a key thing for him to be at the top and the most recognised player in darts, which he will probably become.”
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