IBM has suspended advertising on X, formerly known as Twitter, after a report said its ads were placed next to posts praising Adolf Hitler and Nazism.
The company said it was “completely unacceptable” that its content appeared in such threads on the platform.
X said it does not intentionally place brands “next to this kind of content”.
X said it does not intentionally place brands “next to this kind of content”.
The left-leaning watchdog Media Matters for America said it found ads bought by IBM and other companies next to posts including Hitler quotes, praise of Nazis and Holocaust denial.
One pro-Nazi post that was shown next to an IBM ad was seen about 8,000 times, X said in a statement to the BBC.
The other firms listed include Apple, Oracle, television network Bravo and telecoms company Xfinity. The BBC has approached the companies for comment.
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the company said in a statement.
X told the BBC that ads are not deliberately placed next to extremist content, that the Nazi-promoting accounts will not earn money from advertising and that specific posts will be labelled “sensitive media”.
IBM has suspended advertising on X, formerly known as Twitter, after a report said its ads were placed next to posts praising Adolf Hitler and Nazism.
X said it does not intentionally place brands “next to this kind of content”.
The company said it was “completely unacceptable” that its content appeared in such threads on the platform.
The left-leaning watchdog Media Matters for America said it found ads bought by IBM and other companies next to posts including Hitler quotes, praise of Nazis and Holocaust denial.
X said it does not intentionally place brands “next to this kind of content”.
X said it does not intentionally place brands “next to this kind of content”.
The left-leaning watchdog Media Matters for America said it found ads bought by IBM and other companies next to posts including Hitler quotes, praise of Nazis and Holocaust denial.
One pro-Nazi post that was shown next to an IBM ad was seen about 8,000 times, X said in a statement to the BBC.
The other firms listed include Apple, Oracle, television network Bravo and telecoms company Xfinity. The BBC has approached the companies for comment.
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the company said in a statement.
X told the BBC that ads are not deliberately placed next to extremist content, that the Nazi-promoting accounts will not earn money from advertising and that specific posts will be labelled “sensitive media”.
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