Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.
G/O Media chief Jim Spanfeller announced the move in a memo to staff, calling it an “excruciating” decision.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
Mr Spanfeller said he had hoped G/O – which also publishes sites such as The Onion, Jalopnik and Gizmodo – would be able to steer through “dark times” in the industry, but “could hold out no longer”.
He said Jezebel’s model did not mesh with the strategy for its other, more niche publications.
Talks with more than two dozen potential buyers ended without success, he said.
“It is a testament to Jezebel’s heritage and bonafides that so many players engaged us,” he wrote in the memo, shared with the BBC.
“Still, despite every effort, we could not find Jez a new home.”
Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
G/O Media chief Jim Spanfeller announced the move in a memo to staff, calling it an “excruciating” decision.
Mr Spanfeller said he had hoped G/O – which also publishes sites such as The Onion, Jalopnik and Gizmodo – would be able to steer through “dark times” in the industry, but “could hold out no longer”.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
Mr Spanfeller said he had hoped G/O – which also publishes sites such as The Onion, Jalopnik and Gizmodo – would be able to steer through “dark times” in the industry, but “could hold out no longer”.
He said Jezebel’s model did not mesh with the strategy for its other, more niche publications.
Talks with more than two dozen potential buyers ended without success, he said.
“It is a testament to Jezebel’s heritage and bonafides that so many players engaged us,” he wrote in the memo, shared with the BBC.
“Still, despite every effort, we could not find Jez a new home.”
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