A judge has been invited to take a “taste test” of rival cider drinks in a High Court trademark dispute.
Somerset brewer Thatchers is suing German discount retailer Aldi for infringing the trademark of its Cloudy Lemon Cider.
The family firm accuses Aldi of gaining an unfair advantage by copying the product for its Taurus cider “in both taste and appearance”.
The family firm accuses Aldi of gaining an unfair advantage by copying the product for its Taurus cider “in both taste and appearance”.
The trial began in London on Thursday.
The brewer has made cider from Myrtle Farm in Somerset since 1904.
Thatchers’ Cloudy Lemon Cider was released in February 2020, and Aldi’s Taurus brand in May 2022.
Lawyers for Thatchers argued the branding for Taurus drink was “likely to misrepresent to consumers some commercial connection to Thatchers”.
A judge has been invited to take a “taste test” of rival cider drinks in a High Court trademark dispute.
The family firm accuses Aldi of gaining an unfair advantage by copying the product for its Taurus cider “in both taste and appearance”.
Somerset brewer Thatchers is suing German discount retailer Aldi for infringing the trademark of its Cloudy Lemon Cider.
The trial began in London on Thursday.
The family firm accuses Aldi of gaining an unfair advantage by copying the product for its Taurus cider “in both taste and appearance”.
The family firm accuses Aldi of gaining an unfair advantage by copying the product for its Taurus cider “in both taste and appearance”.
The trial began in London on Thursday.
The brewer has made cider from Myrtle Farm in Somerset since 1904.
Thatchers’ Cloudy Lemon Cider was released in February 2020, and Aldi’s Taurus brand in May 2022.
Lawyers for Thatchers argued the branding for Taurus drink was “likely to misrepresent to consumers some commercial connection to Thatchers”.
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