Canadians with runny noses and teary eyes will soon have to part with their Kleenex after the company announced it was pulling its famous facial wipes from the country.
Kimberly-Clark, the company behind Kleenex, said the decision was based on “unique complexities”.
Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves.
Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves.
The news of Kleenex’s exit is “shocking” in a country where the brand is so well known, said David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management.
“In Canada, the word Kleenex is almost synonymous with a facial tissue,” he said.
So why the sudden goodbye? Experts like Mr Soberman told the BBC the decision almost certainly came down to the bottom line.
“No company pulls out of a market if they’re making money,” Mr Soberman said. “Whatever they want to say, they could have just said ‘we’re not making any money in Canada, that’s why we’re pulling out of facial tissues’.”
Part of Kleenex’s problem, Mr Soberman said, was likely the popularity of Scotties, the facial tissue produced by the Canadian company Kruger.
Canadians with runny noses and teary eyes will soon have to part with their Kleenex after the company announced it was pulling its famous facial wipes from the country.
Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves.
Kimberly-Clark, the company behind Kleenex, said the decision was based on “unique complexities”.
The news of Kleenex’s exit is “shocking” in a country where the brand is so well known, said David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management.
Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves.
Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves.
The news of Kleenex’s exit is “shocking” in a country where the brand is so well known, said David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management.
“In Canada, the word Kleenex is almost synonymous with a facial tissue,” he said.
So why the sudden goodbye? Experts like Mr Soberman told the BBC the decision almost certainly came down to the bottom line.
“No company pulls out of a market if they’re making money,” Mr Soberman said. “Whatever they want to say, they could have just said ‘we’re not making any money in Canada, that’s why we’re pulling out of facial tissues’.”
Part of Kleenex’s problem, Mr Soberman said, was likely the popularity of Scotties, the facial tissue produced by the Canadian company Kruger.
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