Toy giant Lego has scrapped plans to make its bricks from recycled bottles, in a blow to its efforts to cut carbon emissions.
The company said in 2021 that it aimed to produce bricks not containing crude oil within two years.
But on Monday, it said it had found that using the new material didn’t reduce carbon emissions.
But on Monday, it said it had found that using the new material didn’t reduce carbon emissions.
Lego makes about 4,400 different bricks. Currently, many of them are made using acrylonitrile butadiene styrene (ABS), a virgin plastic made from crude oil.
The move, which was first reported in the the Financial Times, will be seen as a setback after a high-profile push by Lego to improve its green credentials.
Like many other companies, Lego has been exploring alternative materials to plastic as sustainability becomes more important to customers.
One of the challenges has been finding a material that is durable enough to last for generations.
In 2021, it said it has developed prototype bricks made from polyethylene terephthalate (PET) bottles, with some other chemicals added.
Toy giant Lego has scrapped plans to make its bricks from recycled bottles, in a blow to its efforts to cut carbon emissions.
But on Monday, it said it had found that using the new material didn’t reduce carbon emissions.
The company said in 2021 that it aimed to produce bricks not containing crude oil within two years.
Lego makes about 4,400 different bricks. Currently, many of them are made using acrylonitrile butadiene styrene (ABS), a virgin plastic made from crude oil.
But on Monday, it said it had found that using the new material didn’t reduce carbon emissions.
But on Monday, it said it had found that using the new material didn’t reduce carbon emissions.
Lego makes about 4,400 different bricks. Currently, many of them are made using acrylonitrile butadiene styrene (ABS), a virgin plastic made from crude oil.
The move, which was first reported in the the Financial Times, will be seen as a setback after a high-profile push by Lego to improve its green credentials.
Like many other companies, Lego has been exploring alternative materials to plastic as sustainability becomes more important to customers.
One of the challenges has been finding a material that is durable enough to last for generations.
In 2021, it said it has developed prototype bricks made from polyethylene terephthalate (PET) bottles, with some other chemicals added.
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