The German Football Association’s (DFB) decision to switch the supplier of the national team’s kit away from Adidas has been blasted by politicians.
The contract will pass from the German company to US firm Nike from 2027.
Economy Minister Robert Habeck said he would have “liked a bit more local patriotism”, while Health Minister Karl Lauterbach called the decision “wrong”.
Economy Minister Robert Habeck said he would have “liked a bit more local patriotism”, while Health Minister Karl Lauterbach called the decision “wrong”.
Adidas has supplied the kit for the German national football team for more than 70 years.
However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m) per year to supply the kit, doubling Adidas’s payment of €50m.
The deal, announced on Thursday, was greeted with dismay by German politicians on the left and right.
“I can hardly imagine the German jersey without the three stripes,” Mr Habeck said. “For me, Adidas and black-red-gold always belonged together. A piece of German identity.”
Mr Lauterbach said on X, formerly Twitter, it was “a wrong decision where commerce destroys a tradition and a piece of home”.
The German Football Association’s (DFB) decision to switch the supplier of the national team’s kit away from Adidas has been blasted by politicians.
Economy Minister Robert Habeck said he would have “liked a bit more local patriotism”, while Health Minister Karl Lauterbach called the decision “wrong”.
The contract will pass from the German company to US firm Nike from 2027.
Adidas has supplied the kit for the German national football team for more than 70 years.
Economy Minister Robert Habeck said he would have “liked a bit more local patriotism”, while Health Minister Karl Lauterbach called the decision “wrong”.
Economy Minister Robert Habeck said he would have “liked a bit more local patriotism”, while Health Minister Karl Lauterbach called the decision “wrong”.
Adidas has supplied the kit for the German national football team for more than 70 years.
However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m) per year to supply the kit, doubling Adidas’s payment of €50m.
The deal, announced on Thursday, was greeted with dismay by German politicians on the left and right.
“I can hardly imagine the German jersey without the three stripes,” Mr Habeck said. “For me, Adidas and black-red-gold always belonged together. A piece of German identity.”
Mr Lauterbach said on X, formerly Twitter, it was “a wrong decision where commerce destroys a tradition and a piece of home”.
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