Procter & Gamble
In addition to China’s slow recovery, the firm’s executives blamed anti-Japanese sentiment.
Last year, Japan started releasing treated radioactive water from its Fukushima nuclear power plant which was hit by a huge tsunami in 2011.
Last year, Japan started releasing treated radioactive water from its Fukushima nuclear power plant which was hit by a huge tsunami in 2011.
Scientists also largely agree that the environmental impact of the treated water will be negligible but as disinformation fuelled fear and suspicion in China, consumers boycotted Japanese brands, including P&G’s SK-II.
Rocks were also thrown at Japanese schools and hundreds of hostile phone calls were also made to businesses in Fukushima.
But P&G executives said SK-II is already seeing sales turn around in recent months.
“Our consumer research indicates SK-II brand sentiment is improving, and we expect to see sequential improvement in the back half,” the company’s chief financial officer, Andre Schulten, was quoted as saying on the company’s earnings conference call.
This is not the first time SK-II or Japanese brands face a boycott in China.
Procter & Gamble
Last year, Japan started releasing treated radioactive water from its Fukushima nuclear power plant which was hit by a huge tsunami in 2011.
In addition to China’s slow recovery, the firm’s executives blamed anti-Japanese sentiment.
Scientists also largely agree that the environmental impact of the treated water will be negligible but as disinformation fuelled fear and suspicion in China, consumers boycotted Japanese brands, including P&G’s SK-II.
Last year, Japan started releasing treated radioactive water from its Fukushima nuclear power plant which was hit by a huge tsunami in 2011.
Last year, Japan started releasing treated radioactive water from its Fukushima nuclear power plant which was hit by a huge tsunami in 2011.
Scientists also largely agree that the environmental impact of the treated water will be negligible but as disinformation fuelled fear and suspicion in China, consumers boycotted Japanese brands, including P&G’s SK-II.
Rocks were also thrown at Japanese schools and hundreds of hostile phone calls were also made to businesses in Fukushima.
But P&G executives said SK-II is already seeing sales turn around in recent months.
“Our consumer research indicates SK-II brand sentiment is improving, and we expect to see sequential improvement in the back half,” the company’s chief financial officer, Andre Schulten, was quoted as saying on the company’s earnings conference call.
This is not the first time SK-II or Japanese brands face a boycott in China.
#SKII #skincare #sales #hurt #antiJapan #sentiment #China
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