But the classic Lyle’s Golden Syrup tin will be excluded from the rebrand, keeping its more than 150-year-old packaging design.
The company said it was to refresh its appeal to modern shoppers.
The company said it was to refresh its appeal to modern shoppers.
Lyle’s well-known Victorian-style tins were first introduced by Scottish businessman Abram Lyle more than 150 years ago, the same year as the first electric railway.
According to the company’s website, Lyle had strong religious views, which is why the logo depicts the story of Samson from the Old Testament, in which Samson killed an attacking lion, and later noticed a swarm of bees had formed a comb of honey in the carcass.
He later turned this into a riddle: “Out of the eater came forth meat and out of the strong came forth sweetness.”
The second half of the quote was used on the original branding of Lyle’s Golden Syrup.
The rollout of the new packaging design – a golden illustration of a lion’s head – will begin this month and continue throughout the year across its full-sized bottles, breakfast bottles, dessert toppings and golden syrup portions, Lyle’s Golden Syrup said.
The company said it was to refresh its appeal to modern shoppers.
But the classic Lyle’s Golden Syrup tin will be excluded from the rebrand, keeping its more than 150-year-old packaging design.
Lyle’s well-known Victorian-style tins were first introduced by Scottish businessman Abram Lyle more than 150 years ago, the same year as the first electric railway.
The company said it was to refresh its appeal to modern shoppers.
The company said it was to refresh its appeal to modern shoppers.
Lyle’s well-known Victorian-style tins were first introduced by Scottish businessman Abram Lyle more than 150 years ago, the same year as the first electric railway.
According to the company’s website, Lyle had strong religious views, which is why the logo depicts the story of Samson from the Old Testament, in which Samson killed an attacking lion, and later noticed a swarm of bees had formed a comb of honey in the carcass.
He later turned this into a riddle: “Out of the eater came forth meat and out of the strong came forth sweetness.”
The second half of the quote was used on the original branding of Lyle’s Golden Syrup.
The rollout of the new packaging design – a golden illustration of a lion’s head – will begin this month and continue throughout the year across its full-sized bottles, breakfast bottles, dessert toppings and golden syrup portions, Lyle’s Golden Syrup said.
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