TikTok is testing a new monthly subscription which would get rid of adverts on the video sharing site.
The BBC understands the Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where.
The subscription is being tested at $4.99 (£4.13).
The subscription is being tested at $4.99 (£4.13).
TikTok currently displays personalised adverts for all users over the age of 18.
TechCrunch, the news website, reported that the test is small scale and there is no certainty that a subscription will be rolled-out globally.
YouTube and X, formerly Twitter, are among sites already offering fewer or no ads for a monthly fee.
TikTok’s parent company, ByteDance, does not share its financial results publicly, but reportedly earned $85bn (£70bn) in revenue in 2022.
Research firm Insider Intelligence estimates TikTok earned $9.98bn in advertising revenue last year.
TikTok is testing a new monthly subscription which would get rid of adverts on the video sharing site.
The subscription is being tested at $4.99 (£4.13).
The BBC understands the Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where.
TikTok currently displays personalised adverts for all users over the age of 18.
The subscription is being tested at $4.99 (£4.13).
The subscription is being tested at $4.99 (£4.13).
TikTok currently displays personalised adverts for all users over the age of 18.
TechCrunch, the news website, reported that the test is small scale and there is no certainty that a subscription will be rolled-out globally.
YouTube and X, formerly Twitter, are among sites already offering fewer or no ads for a monthly fee.
TikTok’s parent company, ByteDance, does not share its financial results publicly, but reportedly earned $85bn (£70bn) in revenue in 2022.
Research firm Insider Intelligence estimates TikTok earned $9.98bn in advertising revenue last year.
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