The bars were released in Germany and Austria to highlight child labour in the cocoa industry.
Tony’s said it had changed the branding and plans to appeal against an injunction that has been imposed.
Tony’s said it had changed the branding and plans to appeal against an injunction that has been imposed.
“As a matter of practice, to protect the values of our brands, which we have worked hard to build over hundreds of years, we express our concerns to third parties when they are using a protected brand element,” the Milka manufacturer added.
In a statement released on LinkedIn, the Dutch chocolate company said it had released the new bars to highlight exploitation and the use of child labour by major cocoa suppliers.
“Most big chocolate companies don’t pay a living income price for all their cocoa.. Resulting in exploitation on cocoa farms, with 1.56 million children involved in child labour in Ghana + Côte d’Ivoire,” the post said.
Tony’s went on to say that following the release of the temporary bars, it had received a legal injunction from “about a certain bright, not-so-joyful colour we used on one of our bars”.
The colour purple which was on the branded packaging in question, a parody on the iconic Milka bar, has since been replaced with grey,
Tony’s said it had changed the branding and plans to appeal against an injunction that has been imposed.
The bars were released in Germany and Austria to highlight child labour in the cocoa industry.
“As a matter of practice, to protect the values of our brands, which we have worked hard to build over hundreds of years, we express our concerns to third parties when they are using a protected brand element,” the Milka manufacturer added.
Tony’s said it had changed the branding and plans to appeal against an injunction that has been imposed.
Tony’s said it had changed the branding and plans to appeal against an injunction that has been imposed.
“As a matter of practice, to protect the values of our brands, which we have worked hard to build over hundreds of years, we express our concerns to third parties when they are using a protected brand element,” the Milka manufacturer added.
In a statement released on LinkedIn, the Dutch chocolate company said it had released the new bars to highlight exploitation and the use of child labour by major cocoa suppliers.
“Most big chocolate companies don’t pay a living income price for all their cocoa.. Resulting in exploitation on cocoa farms, with 1.56 million children involved in child labour in Ghana + Côte d’Ivoire,” the post said.
Tony’s went on to say that following the release of the temporary bars, it had received a legal injunction from “about a certain bright, not-so-joyful colour we used on one of our bars”.
The colour purple which was on the branded packaging in question, a parody on the iconic Milka bar, has since been replaced with grey,
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