WeWork was once hailed as the future of the office. But now there is “substantial doubt” about its future. What went wrong?
David Born, the head of Born Licensing, a small UK-based character and movie licensing business, became a WeWork tenant in London starting in 2018. At the beginning, he counted himself a major fan of the co-working firm.
“I loved the facilities, I loved the vibe, I loved having an office in a great location at an affordable price and I loved the ping pong as well,” he says.
“I loved the facilities, I loved the vibe, I loved having an office in a great location at an affordable price and I loved the ping pong as well,” he says.
“Everything changed,” he says. “I cancelled my membership as soon as possible.”
You could be forgiven if you thought WeWork was already dead.
After all, the firm’s disastrous 2019 attempt to sell shares to the public, which imploded after investors raised alarm about the company’s massive losses and insider dealings, spawned a mini-genre of business obituaries chronicling the firm, including the Apple TV series WeCrashed.
They also mocked the ambition and incomplete comeuppance of co-founder Adam Neumann, who left the company disgraced – and a multi-billionaire.
WeWork was once hailed as the future of the office. But now there is “substantial doubt” about its future. What went wrong?
“I loved the facilities, I loved the vibe, I loved having an office in a great location at an affordable price and I loved the ping pong as well,” he says.
David Born, the head of Born Licensing, a small UK-based character and movie licensing business, became a WeWork tenant in London starting in 2018. At the beginning, he counted himself a major fan of the co-working firm.
“Everything changed,” he says. “I cancelled my membership as soon as possible.”
“I loved the facilities, I loved the vibe, I loved having an office in a great location at an affordable price and I loved the ping pong as well,” he says.
“I loved the facilities, I loved the vibe, I loved having an office in a great location at an affordable price and I loved the ping pong as well,” he says.
“Everything changed,” he says. “I cancelled my membership as soon as possible.”
You could be forgiven if you thought WeWork was already dead.
After all, the firm’s disastrous 2019 attempt to sell shares to the public, which imploded after investors raised alarm about the company’s massive losses and insider dealings, spawned a mini-genre of business obituaries chronicling the firm, including the Apple TV series WeCrashed.
They also mocked the ambition and incomplete comeuppance of co-founder Adam Neumann, who left the company disgraced – and a multi-billionaire.
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