To the jazzy sounds of Nancy Wilson’s 1960s tune I Wish You Love, the Duchess of Sussex emerges from the kitchen of her Californian mansion in a teaser unveiling her new lifestyle brand.
Although little was revealed in the 16-second long video, an Instagram account for Meghan’s new brand has already amassed hundreds of thousands of online followers.
The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the “American Riviera”.
The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the “American Riviera”.
It remains unclear what exactly she is selling – but internet sleuths scouring pending US trademark applications have found that American Riviera Orchards plans to sell cookbooks and home goods such as decanters and kitchen linens, as well as foods including marmalade and jellies.
Some have been speculating on whether the placement of certain items in the teaser video will also form part of her new line in the months to come. In the kitchen behind Meghan we can see elegant bowls and a glass decanter.
The sense of mystery in the video is very deliberate, says Lindsey Imler, a digital marketing specialist for Intero Digital, based in Columbia, Missouri.
It is “very discreet”, she says, and “very alluring” – playing into Americans’ fairy tale perceptions of the curious foreign royals. It has led to a flood of Google searches from people wondering what she’s up to now.
Prof Pauline Maclaran, a marketing and consumer research professor at Royal Holloway, University of London, says the duchess appears to be tapping back into her former brand The Tig, which she shuttered following her engagement to Prince Harry.
To the jazzy sounds of Nancy Wilson’s 1960s tune I Wish You Love, the Duchess of Sussex emerges from the kitchen of her Californian mansion in a teaser unveiling her new lifestyle brand.
The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the “American Riviera”.
Although little was revealed in the 16-second long video, an Instagram account for Meghan’s new brand has already amassed hundreds of thousands of online followers.
It remains unclear what exactly she is selling – but internet sleuths scouring pending US trademark applications have found that American Riviera Orchards plans to sell cookbooks and home goods such as decanters and kitchen linens, as well as foods including marmalade and jellies.
The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the “American Riviera”.
The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry and their children live near Santa Barbara, which is referred to as the “American Riviera”.
It remains unclear what exactly she is selling – but internet sleuths scouring pending US trademark applications have found that American Riviera Orchards plans to sell cookbooks and home goods such as decanters and kitchen linens, as well as foods including marmalade and jellies.
Some have been speculating on whether the placement of certain items in the teaser video will also form part of her new line in the months to come. In the kitchen behind Meghan we can see elegant bowls and a glass decanter.
The sense of mystery in the video is very deliberate, says Lindsey Imler, a digital marketing specialist for Intero Digital, based in Columbia, Missouri.
It is “very discreet”, she says, and “very alluring” – playing into Americans’ fairy tale perceptions of the curious foreign royals. It has led to a flood of Google searches from people wondering what she’s up to now.
Prof Pauline Maclaran, a marketing and consumer research professor at Royal Holloway, University of London, says the duchess appears to be tapping back into her former brand The Tig, which she shuttered following her engagement to Prince Harry.
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