The last time Tesla boss Elon Musk took the stage to promote the electric car company’s planned “cybertruck”, its window ended up being smashed.
It was a shattering debut for the vehicle, meant to stake Tesla’s claim to the lucrative US truck market.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
Mr Musk has said the truck – which is angular and made of rocket-like, bullet-proof steel materials – might be the company’s “best product ever”.
But speaking to Wall Street analysts last month he also said he wanted to “temper expectations”, warning there would be “enormous challenges” before the company was producing the vehicle in big numbers and turning a profit.
“It is going to require immense work,” he said. “It’s not a demand issue, but we have to make it, and we need to make it at a price that people can afford – insanely difficult things.”
The “bells and whistles” of the truck, which starts at a list price of roughly $61,000 (£48,320),have complicated manufacturing and added to cost, he added later.
“We dug our own grave with the cybertruck,” Mr Musk said.
The last time Tesla boss Elon Musk took the stage to promote the electric car company’s planned “cybertruck”, its window ended up being smashed.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
It was a shattering debut for the vehicle, meant to stake Tesla’s claim to the lucrative US truck market.
Mr Musk has said the truck – which is angular and made of rocket-like, bullet-proof steel materials – might be the company’s “best product ever”.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
Mr Musk has said the truck – which is angular and made of rocket-like, bullet-proof steel materials – might be the company’s “best product ever”.
But speaking to Wall Street analysts last month he also said he wanted to “temper expectations”, warning there would be “enormous challenges” before the company was producing the vehicle in big numbers and turning a profit.
“It is going to require immense work,” he said. “It’s not a demand issue, but we have to make it, and we need to make it at a price that people can afford – insanely difficult things.”
The “bells and whistles” of the truck, which starts at a list price of roughly $61,000 (£48,320),have complicated manufacturing and added to cost, he added later.
“We dug our own grave with the cybertruck,” Mr Musk said.
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