Zara says it “regrets” a “misunderstanding” about an ad campaign criticised for using photos resembling images from the Israel-Gaza war.
It has pulled the remaining pictures following days of backlash on social media and complaints to the UK’s advertising watchdog.
One image showed a model holding a mannequin wrapped in white plastic.
One image showed a model holding a mannequin wrapped in white plastic.
Some social media users on X, formerly Twitter, had called for a boycott of the fashion retailer.
Zara said that the campaign, advertising its Atelier line, was “conceived in July and photographed in September”.
On 7 October, Hamas launched an attack on Israel, killing 1,200 people. Israel launched retaliatory attacks on Gaza, which the Hamas-run health ministry in the territory says has killed about 18,200 people.
Zara’s campaign – called “The Jacket” – contained a series of images in which the model was pictured against a background of cracked stones, damaged statues and broken plasterboard.
Some on social media suggested they were similar to images emerging from Gaza.
Zara says it “regrets” a “misunderstanding” about an ad campaign criticised for using photos resembling images from the Israel-Gaza war.
One image showed a model holding a mannequin wrapped in white plastic.
It has pulled the remaining pictures following days of backlash on social media and complaints to the UK’s advertising watchdog.
Some social media users on X, formerly Twitter, had called for a boycott of the fashion retailer.
One image showed a model holding a mannequin wrapped in white plastic.
One image showed a model holding a mannequin wrapped in white plastic.
Some social media users on X, formerly Twitter, had called for a boycott of the fashion retailer.
Zara said that the campaign, advertising its Atelier line, was “conceived in July and photographed in September”.
On 7 October, Hamas launched an attack on Israel, killing 1,200 people. Israel launched retaliatory attacks on Gaza, which the Hamas-run health ministry in the territory says has killed about 18,200 people.
Zara’s campaign – called “The Jacket” – contained a series of images in which the model was pictured against a background of cracked stones, damaged statues and broken plasterboard.
Some on social media suggested they were similar to images emerging from Gaza.
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