Perplexity AI, which makes a conversational search engine using artificial intelligence, has raised $25.6 million in a funding round led by New Enterprise Associates, the latest deal in the booming AI sector.
The San Francisco-based startup offers up a new model of search. Users type simple queries on its website — one recently popular example: “Why can’t we digest grass?” — and Perplexity responds with short answers generated by its AI systems. Along with the funding round, the company on Tuesday launched an iOS app, after finding that a majority of its traffic comes from mobile devices.
The outsized presence of Google staffers among the startup’s investors speaks to Google’s ubiquity in the burgeoning field of artificial intelligence — and to how the company’s foundational work in the field often spills over beyond its Mountain View, California campus.
Perplexity’s connections to the search giant can be traced back to its chief executive officer, Aravind Srinivas, who spent time as a researcher at DeepMind and the Google Brain research team before founding Perplexity. Those early relationships explain why so many Googlers have invested in Perplexity, said Bob Muglia, a former Microsoft Corp. executive who also invested in the startup.
Google declined to comment. Dean did not respond to an interview request.
Peter Sonsini, a general partner at investor NEA, joined Perplexity’s board as part of the financing deal. He said rounds that are too large can be distracting for companies. “People have these vanity rounds,” Sonsini said. “We’ve all seen in the last few years how it can go very wrong if you raise too much money before you need it.”
“They were some of the earliest people to make a bet on it,” said Vaswani. “That requires courage.”
Perplexity’s traffic remains but a tiny fraction of Google’s, but it has been gaining traction. The company’s site received nearly 13 million visits in February, more than double the previous month’s total, according to digital intelligence firm Similarweb. Startups such as Character.AI and You.com have also seen their traffic soar in recent months, according to Similarweb, illustrating how the surge of interest in ChatGPT has lifted smaller players.
During a meeting with a Bloomberg reporter, Srinivas compared how Perplexity and Google could be used to search for auto insurance. Asked about the best type of insurance for a 2020 Hyundai, Perplexity delivered a tidy paragraph citing multiple sources; Google produced a long list of links. “At the end of the day, you just want answers,” Srinivas said.
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