Aldi and Lidl hail Christmas boost from bargain hunters- QHN

Rival chain Lidl claimed its best Christmas yet since it entered the British market in 1994.

While the increase in the cost of living has eased, households still face pressure from higher food costs.

While the increase in the cost of living has eased, households still face pressure from higher food costs.

It said that alternative roasting joints had proven especially popular, with beef rib and gammon joints featuring as a centrepiece on more tables.

Aldi also said that customers had bought more than 42 million pigs-in-blankets for their celebrations.

Lidl reported that its sales in the UK had grown by 12% year-on-year, although both supermarkets’ figures do not strip out the effect of new shops opening up.

The supermarket, which has more than 960 UK stores, said it saw 4.5 million more shoppers come through its doors, while both firms said that Friday 22 December marked their busiest day of trading on record.

Patrick O’Brien, retail research director at consultancy GlobalData, said that while these appeared to be a “strong set of numbers” it was not surprising that Aldi and Lidl had reported “record” sales, given that both chains are opening new shops and that food inflation was high last year.

While the increase in the cost of living has eased, households still face pressure from higher food costs.

Rival chain Lidl claimed its best Christmas yet since it entered the British market in 1994.

It said that alternative roasting joints had proven especially popular, with beef rib and gammon joints featuring as a centrepiece on more tables.

While the increase in the cost of living has eased, households still face pressure from higher food costs.

While the increase in the cost of living has eased, households still face pressure from higher food costs.

It said that alternative roasting joints had proven especially popular, with beef rib and gammon joints featuring as a centrepiece on more tables.

Aldi also said that customers had bought more than 42 million pigs-in-blankets for their celebrations.

Lidl reported that its sales in the UK had grown by 12% year-on-year, although both supermarkets’ figures do not strip out the effect of new shops opening up.

The supermarket, which has more than 960 UK stores, said it saw 4.5 million more shoppers come through its doors, while both firms said that Friday 22 December marked their busiest day of trading on record.

Patrick O’Brien, retail research director at consultancy GlobalData, said that while these appeared to be a “strong set of numbers” it was not surprising that Aldi and Lidl had reported “record” sales, given that both chains are opening new shops and that food inflation was high last year.

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