Major online firms including Amazon, Booking.com, Expedia and Tripadvisor have united to fight fake reviews.
The group, which also includes workplace review site Glassdoor and review platform Trustpilot, will share information on deterring fraudsters.
It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit.
It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit.
A recent government report found that bogus reviews of products alone could cost UK consumers around £312m each year.
Up to 15% of all reviews on e-commerce platforms in three common product categories – including consumer electronics, home and kitchen, and sports and outdoors – were probably fake, it said.
The government plans to use the new Digital Markets, Competition and Consumer Bill currently going through parliament to combat buying, selling or hosting fake reviews.
In the US the Federal Trade Commission is proposing similar action.
It comes as the increasing power of AI raises the prospect of an arms race between the fake review fraudsters and retailers.
Major online firms including Amazon, Booking.com, Expedia and Tripadvisor have united to fight fake reviews.
It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit.
The group, which also includes workplace review site Glassdoor and review platform Trustpilot, will share information on deterring fraudsters.
A recent government report found that bogus reviews of products alone could cost UK consumers around £312m each year.
It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit.
It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit.
A recent government report found that bogus reviews of products alone could cost UK consumers around £312m each year.
Up to 15% of all reviews on e-commerce platforms in three common product categories – including consumer electronics, home and kitchen, and sports and outdoors – were probably fake, it said.
The government plans to use the new Digital Markets, Competition and Consumer Bill currently going through parliament to combat buying, selling or hosting fake reviews.
In the US the Federal Trade Commission is proposing similar action.
It comes as the increasing power of AI raises the prospect of an arms race between the fake review fraudsters and retailers.
#Amazon #Expedia #Trustpilot #unite #fight #fake #reviews
Note:- (Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor. The content is auto-generated from a syndicated feed.))
