Apple has reportedly cancelled its plans to build electric vehicles (EV) a decade after the iPhone maker was rumoured to be working on the project.
The firm has never publicly acknowledged the project, which involves around two thousand people.
Many employees from the project will be moved to the iPhone maker’s artificial intelligence (AI) division, according to Bloomberg News.
Many employees from the project will be moved to the iPhone maker’s artificial intelligence (AI) division, according to Bloomberg News.
The Apple car team was reportedly known as the Special Projects Group as part of its chief executive Tim Cook’s Project Titan.
As it spent billions of dollars on research and development, the company was initially rumoured to be working on a fully autonomous vehicle without a steering wheel and pedals.
The team was understood to still be years away from producing a vehicle.
The firm has been exploring other opportunities beyond the iPhone and computers, including its recently launched Vision Pro virtual reality headset.
Demand for EVs has slowed in recent month as borrowing costs remain high, which has made the market increasingly competitive as major players try to win over customers.
Apple has reportedly cancelled its plans to build electric vehicles (EV) a decade after the iPhone maker was rumoured to be working on the project.
Many employees from the project will be moved to the iPhone maker’s artificial intelligence (AI) division, according to Bloomberg News.
The firm has never publicly acknowledged the project, which involves around two thousand people.
The Apple car team was reportedly known as the Special Projects Group as part of its chief executive Tim Cook’s Project Titan.
Many employees from the project will be moved to the iPhone maker’s artificial intelligence (AI) division, according to Bloomberg News.
Many employees from the project will be moved to the iPhone maker’s artificial intelligence (AI) division, according to Bloomberg News.
The Apple car team was reportedly known as the Special Projects Group as part of its chief executive Tim Cook’s Project Titan.
As it spent billions of dollars on research and development, the company was initially rumoured to be working on a fully autonomous vehicle without a steering wheel and pedals.
The team was understood to still be years away from producing a vehicle.
The firm has been exploring other opportunities beyond the iPhone and computers, including its recently launched Vision Pro virtual reality headset.
Demand for EVs has slowed in recent month as borrowing costs remain high, which has made the market increasingly competitive as major players try to win over customers.
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