Single mum Emma Davies is struggling with the cost of baby formula for her 13-week-old daughter Nancy.
But despite the expense, the 42-year-old says she won’t buy cheaper alternatives.
“You just want the best for your children, you don’t want to give them a cheaper brand,” she says.Many new parents feel the same.
“You just want the best for your children, you don’t want to give them a cheaper brand,” she says.Many new parents feel the same.
According to the Competition and Markets Authority (CMA), formula prices have risen by 25% over the past two years, generating high profit margins.
The watchdog highlighted that parents could save £500 in the first year of a baby’s life by shopping around for alternative brands.
Although there are many available, the market is still dominated by two big players.
Danone, which owns the Aptamil and Cow & Gate brands, and Nestle, which owns SMA and Little Steps, have an 85% market share.
Single mum Emma Davies is struggling with the cost of baby formula for her 13-week-old daughter Nancy.
“You just want the best for your children, you don’t want to give them a cheaper brand,” she says.Many new parents feel the same.
But despite the expense, the 42-year-old says she won’t buy cheaper alternatives.
According to the Competition and Markets Authority (CMA), formula prices have risen by 25% over the past two years, generating high profit margins.
“You just want the best for your children, you don’t want to give them a cheaper brand,” she says.Many new parents feel the same.
“You just want the best for your children, you don’t want to give them a cheaper brand,” she says.Many new parents feel the same.
According to the Competition and Markets Authority (CMA), formula prices have risen by 25% over the past two years, generating high profit margins.
The watchdog highlighted that parents could save £500 in the first year of a baby’s life by shopping around for alternative brands.
Although there are many available, the market is still dominated by two big players.
Danone, which owns the Aptamil and Cow & Gate brands, and Nestle, which owns SMA and Little Steps, have an 85% market share.
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