Meta announced several business-focused features for its instant messaging platform WhatsApp at its Conversations event in India on September 20. The American technology company introduced Flows for businesses using WhatsApp Business Platform to create and provide rich menus and customisable forms that support different needs. Besides, it enabled payment options within the chats from diverse platforms besides its own. These platforms include UPI apps, debit and credit cards, and more. Lastly, the company announced that businesses could now apply for verification badge through Meta Verified platform.
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Expanding its payments service in India, Meta enabled payment-to-merchant option on WhatsApp for Indian businesses using the WhatsApp Business Platform. It essentially means WhatsApp users would now be able to send a payment using the payment method of their choice – either WhatsApp or other payment methods including all UPI apps, debit and credit cards, and more – all without having to go to a website, open another app or pay in person. Already live in Singapore and Brazil for small businesses, the feature is now live in India.
Meta Verified for Business
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First Published: Sep 20 2023 | 12:52 PM IST
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