Mike Ashley's Frasers Group says Matches fashion to fold- QHN

Designer brands platform Matches is being put into administration less than three months after it was bought by Mike Ashley’s Frasers Group.

Alice Price, apparel analyst at data analytics firm Globaldata added that selling luxury goods online was particularly tough, since shoppers prefer to see and try on expensive products.

Designer brands platform Matches is being put into administration less than three months after it was bought by Mike Ashley’s Frasers Group.

Alice Price, apparel analyst at data analytics firm Globaldata added that selling luxury goods online was particularly tough, since shoppers prefer to see and try on expensive products.

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