It was also not clear enough that a Nationwide promise not to close any more would end in 2026, the watchdog added.
One of the complaints against the ads had been made by Santander.
One of the complaints against the ads had been made by Santander.
Banks have been closing branches for a number of decades. In the mid-1980s there were more than 21,000 branches, but this had more than halved by the 2020s.
More recently, banks have been saying that changing customer habits and increasing use of online banking have meant less demand.
However, branch closures have hit many groups of people, including those with disabilities, older people, those living in rural areas, and small businesses, according to a recent House of Lords report.
The Nationwide ad campaign featured Dominic West as the boss of a fictional big bank who mocks customers while planning branch closures. Mr West has previously played Jimmy McNulty in popular series The Wire and Prince Charles in Netflix’s runaway hit series, The Crown. The ads ran on TV, the radio, and in the press.
One of the complaints against the ads had been made by Santander.
It was also not clear enough that a Nationwide promise not to close any more would end in 2026, the watchdog added.
Banks have been closing branches for a number of decades. In the mid-1980s there were more than 21,000 branches, but this had more than halved by the 2020s.
One of the complaints against the ads had been made by Santander.
One of the complaints against the ads had been made by Santander.
Banks have been closing branches for a number of decades. In the mid-1980s there were more than 21,000 branches, but this had more than halved by the 2020s.
More recently, banks have been saying that changing customer habits and increasing use of online banking have meant less demand.
However, branch closures have hit many groups of people, including those with disabilities, older people, those living in rural areas, and small businesses, according to a recent House of Lords report.
The Nationwide ad campaign featured Dominic West as the boss of a fictional big bank who mocks customers while planning branch closures. Mr West has previously played Jimmy McNulty in popular series The Wire and Prince Charles in Netflix’s runaway hit series, The Crown. The ads ran on TV, the radio, and in the press.
#Nationwide039s #Dominic #West #advert #banned
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