Sports Illustrated in further turmoil after AI scandal- QHN

Sports Illustrated owner Authentic Brands Group said the brand, including “its editorial arm” would live on.

Publisher Arena Group said talks over the licence were ongoing.

Publisher Arena Group said talks over the licence were ongoing.

Sports Illustrated launched in 1954 and was for decades a premier title in American sports journalism.

Known for using sports to delve into wider issues, its covers were a coveted spot for athletes and its swimsuit issues regularly sparked commentary.

But, like other magazine and newspapers, it has struggled as eyeballs and advertising shift online.

Authentic Brands Group, which is known for scooping up stressed brands, especially retail names, and licensing them to operators, purchased the title in 2019 for $110m (£85.5m).

It had warned Arena earlier this month that it planned to cancel their deal, after Arena missed a $3.75m payment, according to filings with financial regulators.

Publisher Arena Group said talks over the licence were ongoing.

Sports Illustrated owner Authentic Brands Group said the brand, including “its editorial arm” would live on.

Sports Illustrated launched in 1954 and was for decades a premier title in American sports journalism.

Publisher Arena Group said talks over the licence were ongoing.

Publisher Arena Group said talks over the licence were ongoing.

Sports Illustrated launched in 1954 and was for decades a premier title in American sports journalism.

Known for using sports to delve into wider issues, its covers were a coveted spot for athletes and its swimsuit issues regularly sparked commentary.

But, like other magazine and newspapers, it has struggled as eyeballs and advertising shift online.

Authentic Brands Group, which is known for scooping up stressed brands, especially retail names, and licensing them to operators, purchased the title in 2019 for $110m (£85.5m).

It had warned Arena earlier this month that it planned to cancel their deal, after Arena missed a $3.75m payment, according to filings with financial regulators.

#Sports #Illustrated #turmoil #scandal

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