Tesco forced to change Clubcard logo after Lidl row- QHN

Tesco has been told to stop using its Clubcard Prices logo after losing a long legal battle with rival Lidl.

The German discounter had argued the Clubcard logo of a yellow circle on a blue square infringed its copyright, and took “unfair advantage” of its “reputation for great value”.

Last year the High Court found in favour of Lidl and on Tuesday the Court of Appeal agreed.

Last year the High Court found in favour of Lidl and on Tuesday the Court of Appeal agreed.

Customers can expect to see a change to its Clubcard Prices logo in the coming weeks.

The legal saga between the two supermarkets began in 2020 when Lidl launched the lawsuit against Tesco after it started using the distinctive logo for its Clubcard scheme.

Lidl argued Tesco had deliberately copied its trademark to deceive customers into thinking its prices were comparable.

In 2023 the High Court ruled that the Clubcard logo did copy Lidl’s logo, but Tesco appealed against that decision.

In a statement issued after Tuesday’s ruling by the Court of Appeal, Lidl said that Tesco had “prolonged the dispute… deceiving customers for another year”.

Tesco has been told to stop using its Clubcard Prices logo after losing a long legal battle with rival Lidl.

Last year the High Court found in favour of Lidl and on Tuesday the Court of Appeal agreed.

The German discounter had argued the Clubcard logo of a yellow circle on a blue square infringed its copyright, and took “unfair advantage” of its “reputation for great value”.

Customers can expect to see a change to its Clubcard Prices logo in the coming weeks.

Last year the High Court found in favour of Lidl and on Tuesday the Court of Appeal agreed.

Last year the High Court found in favour of Lidl and on Tuesday the Court of Appeal agreed.

Customers can expect to see a change to its Clubcard Prices logo in the coming weeks.

The legal saga between the two supermarkets began in 2020 when Lidl launched the lawsuit against Tesco after it started using the distinctive logo for its Clubcard scheme.

Lidl argued Tesco had deliberately copied its trademark to deceive customers into thinking its prices were comparable.

In 2023 the High Court ruled that the Clubcard logo did copy Lidl’s logo, but Tesco appealed against that decision.

In a statement issued after Tuesday’s ruling by the Court of Appeal, Lidl said that Tesco had “prolonged the dispute… deceiving customers for another year”.

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