Twitter removes legacy blue ticks for thousands; all you need to know- QHN
The ticks will now only be given to those who pay a monthly subscription fee for Twitter Blue. According to media reports, Twitter had about 300,000 verified users under the original blue-check system. The checks began disappearing from these users’ profiles late at night on Thursday.
Internationally, Beyonce, Pope Francis and former US President Donald Trump were among those who lost their blue ticks.
Musk launched Twitter Blue with the tick mark badge as one of the premium perks within two weeks of the company’s takeover last year.
Twitter first introduced the blue check mark system in 2009 to help users identify that celebrities, politicians, companies and brands, news organisations and other accounts “of public interest” were genuine and not impostors or parody accounts. The company didn’t previously charge for verification.
What did Elon Musk change?
In December, Musk announced that he would introduce the Twitter Blue package, offering a blue tick and several other features. Those not subscribing to the Twitter Blue pack will lose their blue ticks, he said.
Twitter Blue is the platform’s new subscription that adds the blue checkmark to the user’s account and offers early access to several features.
According to Twitter’s website, “In addition to the blue checkmark, Twitter Blue features offer subscribers a way to enhance and customise their Twitter experience.”
The subscription will also allow the users to change the themes of their accounts from blue to other colours.
The subscribers will also see 50 per cent fewer ads in their home timeline.
Recently, Twitter increased the tweet length for Twitter Blue subscribers to 10,000 characters.
Twitter Blue is available for a monthly fee of Rs 650 on the web and Rs 900 on mobile devices. For the annual pack, the subscription price in India is Rs 6,800.
In the US, the Twitter Blue subscription costs $8 a month via the web and $11 monthly through the in-app payment on iOS and Android.
Twitter Blue subscriptions are non-refundable.
Twitter does not verify the individual accounts to ensure they are who they say they are, as was the case with the previous blue check doled out during the platform’s pre-Musk administration.
Are there any other ticks?
For organisations, Twitter has launched the “Verified Organisations” programme. It will assign a golden checkmark for $1,000/month (plus any applicable tax) to the organisation plus its five affiliate accounts. Twitter will charge $50/month (plus any applicable tax) for each additional affiliate.
Will free Twitter go away?
(With agency inputs)
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