Chris is a big burger fan. He’ll get one on the way home if it’s late. Or for dinner with the kids. Or sometimes just for a quick snack to fill a hole.
Yet more than once he has found himself sending pictures of his dinner to friends and fellow burger-lovers, so they can laugh over them. The difference between what is advertised and what comes over the counter just seems so huge.
“Most of the time it looks like it has been sat on,” he says.
“Most of the time it looks like it has been sat on,” he says.
“You feel like you’ve been ripped off,” says the 42-year-old from south London, who preferred not to give his surname. “But who’s going to embarrass themselves by going back to complain? You just swallow it.”
Burger King has said the burgers it sells do not have to look “exactly like the picture” and that all the products featured in its advertising materials are “the same burgers served to guests all across the UK”.
But diners sometimes feel the gulf between the image and what is served stretches credulity.
Disgruntled customers cite other examples: ice cream is shown with whole almonds but contains only shavings, pizza toppings are meagre, salads pricey but pitiful.
Chris is a big burger fan. He’ll get one on the way home if it’s late. Or for dinner with the kids. Or sometimes just for a quick snack to fill a hole.
“Most of the time it looks like it has been sat on,” he says.
Yet more than once he has found himself sending pictures of his dinner to friends and fellow burger-lovers, so they can laugh over them. The difference between what is advertised and what comes over the counter just seems so huge.
“You feel like you’ve been ripped off,” says the 42-year-old from south London, who preferred not to give his surname. “But who’s going to embarrass themselves by going back to complain? You just swallow it.”
“Most of the time it looks like it has been sat on,” he says.
“Most of the time it looks like it has been sat on,” he says.
“You feel like you’ve been ripped off,” says the 42-year-old from south London, who preferred not to give his surname. “But who’s going to embarrass themselves by going back to complain? You just swallow it.”
Burger King has said the burgers it sells do not have to look “exactly like the picture” and that all the products featured in its advertising materials are “the same burgers served to guests all across the UK”.
But diners sometimes feel the gulf between the image and what is served stretches credulity.
Disgruntled customers cite other examples: ice cream is shown with whole almonds but contains only shavings, pizza toppings are meagre, salads pricey but pitiful.
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